Refocus Your Photography Business with John Glsaer

Episode 21 - Refocus Your Photography Business - Opening a New Studio - Interview with Noel Marcantel

Well, folks, get ready to dive into the exciting world of headshots and studio-building shenanigans! We've got the incredible Noel Marcantel in the house! He's not just your ordinary headshot photographer, he's practically the headshot ninja. Plus, he's a mentor and associate photographer with the illustrious Peter Hurley Headshot Crew, so you know he's got some serious skills.
Noel's studio used to be tucked away in the comfort of his own home, but he decided to level up and build his very own headshot haven right there in the heart of New Orleans. Let me tell you, this space is nothing short of jaw-dropping! 📸✨
But, as with any grand adventure, there were some epic ups and downs in this journey to studio stardom. We're talking triumphs, trials, and tons of tales in between. 🎢
If you've ever dreamed of having your own studio space, then this interview is a must-listen. Noel and our host are diving headfirst into all the juicy details of opening your very own studio. It's not just about capturing those perfect shots; there are hidden costs lurking around every corner, and Noel's got the inside scoop on how to navigate them. 💸🕵️‍♂️
So grab your headphones, hit play, and join us for an epic chat about photography, studio wizardry, and the secrets to success in the world of headshots. You won't want to miss this! 🎙📷🤩
 
You can check out Noel here: 
Website: https://noelmarcantel.com/
Instagram: https://www.instagram.com/noel.marcantel/
 

Episode 20 - Refocus Your Photography Business - Stop Pricing Yourself at $300

I see it time and time again, especially this time of the year, where photographers are promoting their $300 mini-session or session fee and giving away 15-20 digital images. If this is you and you are trying to run a business this way it isn't going to work. You will burn out, you will drive yourself crazy, and you will never get to where you want to be. Do yourself and a favor and listen to this podcast and become a believer to build something that is worth having instead of something that will burn you out. 

Episode 19 - Refocus Your Photography Business - Interview with Trevor Walker

Trevor has an incredibly successful headshot and branding photographer located in Kelowna British Columbia, Canada. Not only is he an incredible photographer has a perfect view of doing business without being salesy. Trevor and I talk about how to work with leads and how to utilize tools such as LinkedIn to bring in new clients. Trevor shares how you should not send quotes to potential clients but get them on the phone and learn what they actually need and want for their session. 
Along with his photography Trevor also works with photographers to help build their client base and price themselves to be a profitable business. Trevor is a member of the Peter Hurley Headshot crew where he is a mentor photographer. 
 
Website: https://www.trevorwalkerphotography.com/
Instagram: https://www.instagram.com/imtrevorwalker/
 

Episode 18 - Refocus Your Photography Business - Interview with Award Winning Photographer Michael Anthony

Michael is an award winning and incredibly accomplished wedding photographer out of L.A. His wedding and portrait photography is off the charts and his understanding of what it means to run a successful business is even better. He reached out to me several months ago asking for help in building and growing his portrait photography as he is looking to move away from weddings and do less of them each year.
 
Michael talks about the transition from going from one type of photography to another and we discuss marketing, pricing, selling, and just running a business during this time in general. 
 
Website: michaelanthonyphotography.com
Wedding Photography Education: elevateyourphotography.com
Instagram: @michaelanthonyphotography
 

Episode 5 - Refocus Your Photography Business - Do Something!!!

In today's daily vlog post, we dive into the world of portrait photography coaching and explore the importance of taking action. The message is clear: sitting back and doing nothing won't lead to the results you desire. To begin your photography journey, you must start somewhere. We share a variety of actionable steps to get you going, whether it's picking up your camera and practicing different techniques, researching online resources, attending workshops, or networking with fellow photographers. Join us as we inspire and guide you to take that crucial first step towards honing your portrait photography skills and achieving remarkable results. It's time to turn your passion into reality!

Episode 6 - Refocus Your Photography Business - If You Market it They Will Come

Join us in today's vlog as we delve into the world of marketing and its crucial role in building a successful business. Discover why marketing is the lifeline that connects you with new clients and propels your venture forward. In this episode, we emphasize the undeniable importance of effective marketing for business growth. From startups to established enterprises, marketing is the driving force behind success. You don't have to have deep pockets to market you just have to be able to find your audience and know how to get them in the door. Whether you're an entrepreneur or a business owner seeking to revitalize your marketing approach, this vlog post is your go-to resource. Subscribe now to unravel the mysteries of marketing, unlock your business's true potential, and make every day count with effective marketing!

Episode 7 - Refocus Your Photography Business - The Customer Is Always Right

Welcome to todays "Refocus Your Business Photography" vlog! Today, we emphasize a crucial aspect of success – the customer is always right, or embracing a customer-centric approach. As professionals, we may resist client complaints, but it's vital to see things from their perspective. Picture this: you run a luxury portrait studio, and a client expresses dissatisfaction. Rather than standing your ground, consider their feelings. Prioritizing their happiness over short-term savings benefits your business in the long run. Empathize with their concerns and focus on understanding the problem. A happy client becomes a valuable referral source, while an unhappy one can discourage potential customers. In this vlog, we challenge you to be proactive, embracing feedback for growth. Invest in exceptional customer service and promptly address concerns. Success lies in valuing client satisfaction above all else, fostering loyalty and a thriving business. Let's explore strategies to achieve that!

Episode 8 - Refocus Your Photography Business - COMMUNICATION!!!

Today, we explore the significance of active communication with clients before, during, and after their photography sessions. By setting expectations, tailoring the shoot to their preferences, and directing poses with clarity, we create a comfortable and personalized experience. Engaging in open dialogue fosters authentic moments and connections during the session. Afterward, follow-ups express gratitude and keep the conversation going, leading to lasting client relationships and potential referrals. Join us as we reveal real-life success stories and strategies that elevate your photography by harnessing the power of active communication. Let's create unforgettable sessions together! See you in the vlog!

Episode 9 -Refocus Your Photography Business - Products

Hey, photography enthusiasts! Today's vlog is all about products that can elevate your photography business to new heights. We're thrilled to introduce you to the enchanting world of  @graphistudio  – a brand that truly stands out in the industry.  @graphistudio  has taken the art of crafting photography products to a whole new level. They offer an array of stunning options that will leave your clients in awe. Whether you're a seasoned professional or just starting out, their product line will undoubtedly impress you. Let's start with the Portrait Boxes – an elegant and versatile way to present your prints. These exquisite boxes boast high-quality materials, customizable covers, and a touch of sophistication that adds an extra touch of magic to your client's photo collection. Imagine your clients beaming with delight as they reveal their cherished memories, neatly displayed in these gorgeous boxes. Next up, we have the Albums – a masterpiece of craftsmanship that transforms photographs into tangible works of art.  @graphistudio  's albums are unrivaled in their quality, design, and attention to detail. The combination of luxurious covers, fine papers, and precision printing results in a visual and tactile feast that leaves an indelible mark on your clients' hearts. Looking for something modern and contemporary? The Acrylics are sure to captivate your clients with their sleek and glossy appearance. These stylish pieces of art add a touch of modernity to any living space, turning photographs into statement pieces that demand attention and admiration. But wait, there's more!  @graphistudio  also offers Photo Books, Canvas Prints, and Wall Art to cater to a variety of tastes and preferences. Their commitment to excellence is evident in every product they create, making them a top choice for photographers worldwide. The beauty of these products lies not only in their aesthetic appeal but also in the lasting impressions they leave on your clients. When your clients see their cherished memories transformed into tangible keepsakes, they will be reminded of the emotional value of your work for years to come. By offering  @graphistudio  products, you'll elevate your brand and reputation as a photographer who goes the extra mile to deliver a truly remarkable experience. Happy clients will become your best advocates, spreading the word about the magical touch your photography brings to their lives. So, whether you're specializing in weddings, portraits, or any other genre,  @graphistudio  has something extraordinary to offer you. Join us as we dive deeper into the enchanting world of  @graphistudio  products, and discover how these masterpieces can transform your photography business and delight your clients like never before! Remember, investing in top-tier products like those from Graphistudio is an investment in your business's success. Let's unleash the magic together! Stay tuned for more exciting insights in the vlog! See you there!

Episode 10 - Refocus Your Photography Business - Competitions...why aren’t you entering them