Refocus Your Photography Business with John Glsaer

Episode 31 - Refocus Your Photography Business Podcast - Interview with Pete Coco: From Musician to Portrait and Headshot Photographer

Welcome to episode 31 of the Refocus Your Photography Business Podcast! This episode features an exciting conversation with Pete Coco, an outstanding headshot photographer based in Long Island, New York. Pete shares his journey into the photography business, revealing the initiatives that propelled his rise in the industry. Packed with useful advice, background experiences and personal anecdotes, this episode is a must-listen for anyone looking to venture into photography or establish a successful enterprise.
We dive into Pete's role as a mentor and coach, discussing his extensive influence within the photography community. His YouTube channel with its impressive following is a testament to his photography prowess and teaching skill. Hear Pete's incredible transition from an upright bass player with a doctorate in music to an awe-inspiring photographer and educator. Even amidst a pandemic, Pete found a way to pivot and profit from his passion, serving as an inspiration for those feeling stuck or considering giving up on their dreams.
In addition to exploring business and personal growth aspects, we look at the importance of mentorship and the value of perseverance in the face of challenges. The conversation further addresses practical elements of setting up a photography business. We also highlight the misconceptions associated with entrepreneurship and the importance of balancing expectations with reality, particularly when investing in business equipment.
The episode further delves into business strategies, focusing on pricing, portfolio building, and maintaining a growth-oriented mindset. It underscores the need to create value in your work and to structure your goals for success. The discussion offers precious tips on being selective with your projects, dealing with criticism in constructive ways, and building a strong brand and reputation among your clientele.
Tune into this episode packed with invaluable insights, inspirational anecdotes, practical advice, and tips to enhance your portfolio, regardless of your specific photography genre. Peep into Pete Coco's coaching group and witness how this enriching episode could steer your photography business into directions unexplored.
Topics shared during this episode include: 
Making the career change from musician to photographer
Overcoming struggles in your photography business 
Entrepreneurship, mindset in photography
Entrepreneurship, mindset in running a successful business
Gear and what is needed to be successful
Pricing and building your photography business
Setting expectations for your clients 
Client interaction
Photography business skills 
You can find Pete here: 
Pete’s Website
Pete’s Youtube Channel
Pete’s Facebook Group 
Get mentorship with Pete 
Pete’s Instagram
Pete’s Twitter Account 
 
Don’t forget to join our Refocus Your Photography Business Facebook Group. 
Join our Refocus Your Photography Business Facebook Group 
 

Episode 30 - Goal Setting for 2024

One of the most important things about your photography business isn't the photography but it is setting goals. This week we are going to talk about what it looks like to set your goals using the SMART method to make sure your goals are Specific, Measurable, Achievable, Realistic, and Timely. 
 
Regardless if you are setting your goals for the year in January or February this podcast is for you. 
 
During the podcast I make a reference to the book "Profit First." It is a MUST for anyone who is building and growing your business. 
ORDER YOUR PROFIT FIRST BOOK HERE
 
If you haven't subscribed to our podcast make sure you do so and also be sure to hop on over to our facebook page and follow us on Facebook. 
FOLLOW US ON FACEBOOK
 
 

Episode 29 - Interview with Gillian Hill - Finding Your Studios Voice Through Copy

In today's episode of Refocus Your Photography Business Podcast, we are thrilled to have Gillian Hill, a copywriter extraordinaire, as our guest. Gillian comes highly recommended by Paige McLeod, who shared her positive experiences working with Gillian on the intricacies of communication in the photography business. With a focus on website copy, brand voice, and messaging guides, Gillian has collaborated with Paige to develop a comprehensive workflow package for photographers, set to launch soon.
Photographers often struggle with finding their voice and creating compelling copy, making Gillian's insights invaluable. The episode kicks off with a discussion about Gillian's journey into copywriting and the services she provides for photographers. Key questions explored include why hiring a copywriter is beneficial, the specific work Gillian does for photographers, and common challenges photographers face when attempting to write their own copy.
Gillian sheds light on the significance of brand voice and messaging guides and explains their roles in shaping a photographer's online presence. The conversation delves into the intricacies of brand voice guides and brand messaging guides, highlighting their unique contributions to a photographer's business identity.
As the episode wraps up, Gillian leaves listeners with valuable insights that prompt reflection on their own businesses. To learn more about Gillian and her services, the host expresses gratitude and directs listeners on how to connect with her for further information and assistance.
This episode is a must-listen for photographers aiming to enhance their communication strategies and find their authentic voice in the competitive world of photography.
Check out Gillian here: 
gillhillwritingservices.com 
Instagram - @Gillhilledits
Get on the Flow and Formats email waitlist - flowandformat.com
 
 

Episode 28 - Refocus Your Photography Business - Interview with Megan Jones - Creating a 6 figures on Santa Mini-Sessions

Welcome to the Refocus Your Photography Business podcast, where today we have a festive treat for all our listeners as we explore the magic of Holiday season photography with Megan Jones from Megan Michael Photography.
Joining us today is the incredible Megan Jones, a seasoned photographer with a thriving business specializing in boudoir, family, and senior photos. What makes Megan's story truly enchanting is her annual offering of Santa story sessions, a unique and lucrative venture that has propelled her to financial success.
Picture this: Megan conducts 60-70 Santa mini-sessions over three weeks, raking in over $200k for her efforts. If you're eager to learn the art of excelling in Santa mini-sessions, this podcast is your holiday gift.
Throughout the episode, Megan and I discuss the intricacies of this specialized niche. We dive into pricing strategies, the key products that sell like hotcakes, the setup that creates a magical atmosphere, and, most importantly, how to draw clients in and keep them coming back for more year after year.
Megan's wealth of experience, spanning over a decade in this field, makes her a true authority on the subject. Whether you're a seasoned photographer looking to expand your offerings or a newcomer eager to make a splash, Megan's insights are invaluable.
Get ready to unwrap the secrets behind successful Santa mini-sessions, only on the "Refocus Your Photography Business" podcast. Tune in and discover how Megan Jones turns holiday magic into a lucrative and fulfilling photography business.
 
Check out Megan on Facebook: https://www.facebook.com/MeganMichaelPhotography
 
Check out Megan’s website: https://www.meganmichaelphotography.com/
 
Baby Dream Backdrops: https://babydreambackdrops.com/

Episode 27 - Refocus Your Photography Business - Interview with Hark Nijjar - Sports and Team Photography

Welcome to another exciting episode of the "Refocus Your Photography Business" podcast! Today we're diving into the dynamic world of sports and team photography with a true master of the craft, Hark Nijjar from Hark Nijjar Photography and GTA Sports Photography.
Hark is not only a talented photographer but also one of my closest friends and a business guru in the photography industry. In this episode, we'll uncover the secrets behind Hark's success and how he has managed to strike the perfect balance between work and life, creating a photography business that many of us only dream of.
Join us as we explore the strategies Hark employs to attract clients, the systems he has meticulously put in place to streamline his workflow, and the art of turning satisfied clients into valuable, long-term relationships that continuously fuel his business.
In our conversation, Hark shares invaluable insights into the advantages of building a repeatable business model, ensuring a steady stream of clients and projects year after year. Discover how he navigates the challenges of the sports and team photography niche and learn from his experiences in creating a sustainable and thriving photography business.
If you're looking to elevate your photography business, gain practical tips on client acquisition, and understand the power of creating systems that work for you, this episode is a must-listen.
Don't miss out on this inspiring conversation with Hark Nijjar.
 
Check out his work at GTA Sports Photography (https://gtasportsphotography.com/) and Hark Nijjar Photography (https://www.harknijjar.com/). Get ready to refocus your approach to photography business and take your passion to new heights.

Episode 26 - Refocus Your Photography Business - Interview with GraphiStudio Rep Karla Hanson

Join us in this episode as we sit down with the incredible Karla Hanson, a representative from GraphiStudio, to dive deep into the world of photography products. Whether you're an established photographer or just starting out, this conversation is a goldmine of insights.
We explore the vast landscape of products available for photographers to enhance their portrait offerings. Karla shares her expertise on the various types of products, weighing the pros and cons of each. From traditional prints to cutting-edge options, we dissect the "why" behind choosing one product over another.
Of course, being a GraphiStudio rep, Karla sheds light on their phenomenal products, but the wisdom shared is universally applicable. This podcast is a valuable resource for any photographer keen on refining their product offerings.
But that's not all! Pricing your products can be a tricky task, and we've got you covered. Discover the strategies for determining the right price point for your work. We also delve into the importance of providing diverse options within your product line, helping you cater to a broader clientele.
Are you overwhelmed by the sheer number of products you should offer in your studio? Fear not! We tackle that question too, guiding you on how to curate a selection that aligns with your brand and appeals to your target audience.
Tune in for an engaging conversation filled with practical tips, industry insights, and the infectious enthusiasm of Karla Hanson. Whether you're a seasoned photographer or just embarking on your photographic journey, this episode is a must-listen. Refocus your business and elevate your portrait game with the wisdom shared on this podcast! 📸✨
 
Check out GraphiStudio here - https://www.graphistudio.com/
Join our Refocus Your Photography Business Facebook Group - https://www.facebook.com/groups/refocusyourbusiness
 

Episode 25 - Refocus Your Photography Business - Interview with Paige McLeod - Using Texting within your Photography Business

Welcome to another exciting episode of Refocus Your Photography Business.  In today's episode, we have the pleasure of chatting with the talented Paige McLeod, owner and photographer of Glean and Co in Boise, Idaho. Paige specializes in capturing the beauty of newborn and maternity moments through her exquisite portraits, and she's been making waves in the industry.
Our journey with Paige began when she was featured on Andrew Hellmich's PhotobizX podcast. After reaching out to her, we discovered a shared interest in the power of texting in business. Paige's curiosity led her to implement texting in her client interactions using the same platform we use, Skipio. Today, we're excited to delve into how this venture is transforming her business.
Paige generously shares insights into her journey, shedding light on the impact of texting in her business. We discuss the ways she communicates with her clients, the information she sends, and what's been working well. Paige also shares her experiences with the trouble spots and how she envisions refining her approach.
Discover the biggest advantages of incorporating texting into her business, and hear Paige's perspective on how it compares to her email marketing and communication strategies.
We're grateful to Paige for joining us today and offering her unique insights. If you're curious to see her incredible work or learn more about what she's doing, stay tuned until the end to find out where you can connect with her. This episode is packed with valuable information that can inspire and inform your own business endeavors.
Tune in now and get ready to boost your business with Paige McLeod!
 
Check out Paiges website: https://gleanandco.com/
Check out Paige on Instagram: https://www.instagram.com/gleanandco
 
Referral Code for Skipio: https://www.skipio.com/referral/aVFvuM
 
 
Interested in attending the 1st ever Refocus Your Photography Business NYC Workshop...this is a can't miss event where we will talk business and ways to help grow your business and make money along the way. 
Register for the NYC Workshop here: https://johnglaserphotography.com/nycworkshop/
 

Episode 24 - Refocus Your Photography Business - Navigating the Photography Business Landscape - Interview with Andrew Hellmich

In this insightful podcast episode, we had the pleasure of joining Andrew Hellmich, a seasoned photographer and the mastermind behind the renowned podcast "PhotobizX." Our conversation delved deep into the evolving landscape of the photography business, examining the shifts that have occurred over the years and offering a glimpse into the future of this dynamic industry.
The Changing Face of Photography Business: Andrew Hellmich, a photography business podcaster extraordinaire, shared his invaluable perspective on the state of the photography business. We explored how the industry has transformed, from the film era to the digital age, and the significant impact these changes have had on photographers. Andrew's wealth of experience and knowledge provided a fascinating historical context to understand how photographers have had to adapt to remain relevant.
The Anatomy of a Successful Photography Business: A central theme of our discussion was what makes a photography business truly successful. Andrew Hellmich shared key principles and strategies that separate thriving photographers from those who struggle. From pricing strategies and marketing tactics to client relationship management and customer service, we dissected the essential elements that contribute to a prosperous photography business.
The Future of Photography Business: As the conversation progressed, we pondered the future of the photography business. Andrew provided a glimpse into emerging trends, technologies, and business models that photographers need to be aware of. We discussed the increasing role of social media, the importance of diversifying income streams, and the ever-evolving client expectations.
In conclusion, our podcast episode with Andrew Hellmich was a treasure trove of knowledge for anyone involved in the photography business. We explored the past, present, and future of this dynamic industry, offering insights and strategies that can help photographers not only survive but thrive. Andrew Hellmich's "PhotobizX" podcast is undoubtedly a valuable resource for photographers looking to stay at the cutting edge of their craft and business.
Follow Andrew at his site at https://photobizx.com/
Also give Andrew a follow on his facebook page where other likeminded photographers converse about business. https://www.facebook.com/photobizx
 
Don't forget to register for the NYC Workshop in January. Spots are limited!!! 
https://johnglaserphotography.com/nycworkshop/

Episode 23 - Refocus Your Photography Business - How business has changed over the years and how to go with it! - Interview with Mark Rosetto

Welcome to the Refocus Your Photography Business Podcast! Get ready for an inspiring and informative episode as we welcome a true industry expert to the mic. Today, I am absolutely thrilled to introduce Mark Rosetto, a powerhouse in the world of photography turned business and marketing coach. Mark has been a driving force behind the success of countless photographers, helping them thrive and prosper in an ever-evolving industry.
 
I had the privilege of working closely with Mark on various facets of my own photography business, and I can personally vouch for his expertise and passion for what he does. Mark is the real deal, and he's here to share his wealth of knowledge with you.
 
In this episode, Mark and I dive deep into the photography business landscape, discussing how it has transformed since the era of COVID-19. We explore the shifts, challenges, and opportunities that photographers are facing in the present day. But that's not all! Mark generously imparts valuable insights on what you can do to not only build and grow your photography business but also to ensure its long-term sustainability.
 
So, whether you're a seasoned pro or just starting out in the world of photography, this episode is packed with golden nuggets of wisdom that can supercharge your business. If you're ready to take your photography endeavors to the next level, you won't want to miss this conversation.
 
Make sure to check out Mark Rosetto's website at https://www.markrossetto.com/ to learn more about his services and resources. 
 
Additionally, you can follow the Mark Rosetto Coaching Group on Facebook at https://www.facebook.com/markrossettocoaching for ongoing support and valuable updates.
 
Tune in, take notes, and get ready to transform your photography business with Mark Rosetto on The Refocus Your Photography Business Podcast!

Episode 22 - Refocus Your Photography Business - NYC Workshop

Welcome to the "Refocus Your Photography Business" the podcast that takes you behind the lens of the most dynamic and comprehensive photography business workshop in New York City. Join us as we explore the art and science of turning your passion for photography into a thriving, six-figure business.
Our NYC Photography Business Workshop, coming in January, is your golden ticket to unlocking the secrets of running a successful photography business. Whether you're a budding photographer or a seasoned pro, this workshop is tailor-made to empower you with the knowledge and skills needed to elevate your career.
What's Included:
Marketing Magic: Learn the strategies and tactics that bring real clients to your door. Discover the secrets to standing out in a crowded market and making your photography business a magnet for potential clients.
Pricing Proficiency: Master the art of sales and pricing that not only work but also make your business truly profitable. We'll guide you on setting rates that reflect your value and worth.
Six-Figure Blueprint: Uncover the blueprint for building a six-figure photography business, and see how your passion can become your profession.
Client Management Mastery: From the initial contact to the final product delivery, learn how to manage your clients effectively and provide a seamless, top-notch experience.
Brand Building: Craft a successful brand that represents your unique style and vision. We'll show you how to leave a lasting impression in the minds of your clients.
Lighting That Works: Discover the secrets of lighting that adapts to a variety of setups, enabling you to create stunning images in any situation.
Session Efficiency: Time is money in the world of photography. Learn how to manage a session within an hour, ensuring you're productive and profitable.
Maximizing Sales: Unlock the strategies for maximizing your sales with each client. Turn one-time customers into loyal patrons.
Product Power: Explore the products that sell like hotcakes, adding a substantial stream of revenue to your photography business.
Community Connection: Network and collaborate with like-minded photographers who are equally dedicated to growing their photography businesses.
Exclusive Bonuses: Enjoy a one-year membership to the Refocus Your Business Mastermind, valued at $600. Also, take advantage of two one-on-one coaching sessions with John over Zoom, worth $1,100, to personalize your business development.
All-Inclusive Experience: All meals during the workshop are included, ensuring you can focus on learning and growing.
Don't miss your chance to attend this transformative workshop in the heart of New York City. Register now at to secure your spot: https://johnglaserphotography.com/nycworkshop/ 
Join our thriving Refocus Your Photography Business Facebook group at  to connect with fellow photographers and stay updated on the latest industry trends: https://www.facebook.com/groups/718154983259954
And most importantly, subscribe to our podcast to stay inspired and informed about the exciting world of professional photography. "Refocus Your Photography Business" is your go-to source for the knowledge and motivation you need to turn your passion into a prosperous photography business. Don't miss out – hit that subscribe button now!